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Visual Storyteller
You usually need a case study video to submit to awards, plus it shows that your agency leadership was interested in the campaign enough to green light a case study budget.
But I don’t always want to spend 2 minutes watching a video to “get” your campaign. Show the static assets, like KVs and billboards, below the case study so I have the option for how I view the work, and also show the video ads if the campaign has videos, not just the case study
If the idea is good , then it doesn’t matter if it’s presented in case study video form or visuals.
Why would I care about a case study? We’re creatives, not corporate drones.