Question for ADs and CDs: How important are case studies in a creative portfolio?
I’m a creative consultant and curious—when reviewing portfolios, how much weight do you place on detailed case studies vs. just strong visual work? Is it something you actively look for during the hiring process?

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You usually need a case study video to submit to awards, plus it shows that your agency leadership was interested in the campaign enough to green light a case study budget.

But I don’t always want to spend 2 minutes watching a video to “get” your campaign. Show the static assets, like KVs and billboards, below the case study so I have the option for how I view the work, and also show the video ads if the campaign has videos, not just the case study

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If the idea is good , then it doesn’t matter if it’s presented in case study video form or visuals.

Why would I care about a case study? We’re creatives, not corporate drones.

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