Raise your hand if you’re over Ogilvy! 🖐🏽

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It's not just Ogilvy, it's basically every agency right now. Especially the big network ones. The grass is not always greener.

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Welcome aboard a one way train filled with garbage, lies and mediocre talent.

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@Design Director. Into in-house/brand/client side. Into Facebook, Google and Amazon. Into programmatic, algorithms and into A.I. Into smaller budgets, not having a AOR, having multiple smaller specialized partners. Into consultant companies hiring agency people and setting up their own "agencies". That's the big shift and it's happening now. The large network agencies are the first to really feel the impacts since their models and processes are not built for this. It takes time for those agencies to change but at least they are starting to do it.

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@DesignDirector. So the things is that every industry is changing, more or less. The music industry was one of the industries that got this treatment first. There are not a lot of record shops left. But it evolved and streaming is now king, other means of producing and distribute music. Newspapers, media, banks, brick and mortar shops... Netflix killed Blockbuster. Amazon killed small shops and shopping malls. Advertising is being attacked from multiple angles and needs to reinvent itself. We need to faster, more flexible, less account heavy, less business and more creative (in my opinion). Big clients like P&G and Unilever are clearly pointing this out to us. Facebook and Google now accounts for 65% (!!) of U.S ad spend. Agencies are generally good at looking into a clients business, market and brand and I think it's time for us to look into our own market and business models and make some tough calls. A lot of agencies will die, some will live but none will be able to be business as usual.

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The whole industry is shifting. Turning the ship around won’t be easy

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O&M3, in these desperate times it has BECOME more toxic and political than most. Sad!

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Not happy about it. I remember when it was great

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Is ogilvy’s culture more toxic and political than most? Or industry standard? 😫

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The problem is that the industry is free falling right now. That's why the reaction of non raises, political environments, layoffs etc. is happening. And it's the same in a lot of places. It's a huge shift happening in real time, right now.

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In addition to incursions from Accenture, McKinsey etc & shorter CMO tenures which is leading to shorter agency relationships, and in addition to fewer agency-of-record relationships and more “projects” that end after 8 months, undercutting long-term staffing plans for agencies....in addition to all that, I think clients have caught on that giant holding companies don’t actually deliver any magic “synergies"

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I hope we can turn things around

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I agree SVP. I don’t think I am special. Mid life crisis or client side or smaller agency 🤔

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OP, ah sorry and I feel you! I’m starting a new job next week at a small agency, coming from an IPG agency...super nervous but pumped! Hope you land somewhere that makes you happy if you’re ready to make the jump!

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Agency shifting to what?

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Can you explain what is happening?

@Ogilvy&Mather 1 what is the whole industry shifting to?

@SVP1 if all that is happening now. What will the agencies change to? And will it be better?

Related Posts

Hello friends, Any updates on mid-year promotion for EY GDS? EY INDIA members have received mails already.

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Anyone negotiate a raise in hourly rate after a year of contracting. If so by how much and for what company?

How much hike (%) does Accenture gives during promotion?
(If it differs based on management level then I want to know about promotion from level 10 to 9)

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How do I show my supervisors I am ready for a promotion to manager?

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How much hike can one expect on promotion from D1 to D2 in Capgemini being in Financial Services business unit?

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Typical salary band for Consultant level for Risk & Advisory in HCOL? Got an offer for 90k + 10k signing so trying to see if this is high or just standard. 2 YOE, they mentioned promotion to SC in 6-8 months.

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Anyone here in SG who could tell me what the salary brackets are for SA at PwC Deals? My partner has been telling me they can't give me an annual salary increment because it was already at the upper end of the salary bracket when I was hired (for visa purposes) and honestly with the current inflation I need that raise

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Hello!

Any advice on how to request a 20% raise? This is my first career out of college. I signed my offer letter knowing that I was being underpaid by 10%, as per the posted position salary. My 1-year appraisal is close and I would like to request 20% based on an increased workload; I would also like to make up for being underpaid my first year.

My dilemma: Many companies only pay up to a 4% raise. However, that will not cover much in this economy, and I would still be still underpaid.

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I got a promotion a year and 3 months ago, and got a pay raise 5 months ago. Could I still ask for a promotion to SAE if I have been supporting a team more as one? Promotions are hard to stab with.

I got an offer from Natwest. My current company is accenture and they are offering me to promote as an assoc manager if i take my resignation back. Shall i consider it? What whould i prefer Nat west or promotion in Accenture. How much hike accenture gives while promoting? Any inputs?

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Planning on secondment to Sydney at SC level. What are my chances of promotion to M in 2 years? Coming in with 5 years experience and offered 108k. Is this good in terms of the banding?

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Is the compensation plan editable to allocate ex gratia amount updated post promotion this September.

CL8 here..can't edit and allocate the amount to the components.

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What are the Pracitioner factors that go into your bonus again? Trying to get a guess. Performance, level, promotion year, what else? SC, Not up for promo, $117k, GPS HC

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Passed over for a promotion twice now. Higher ups keep saying how I’m so close, but just not there yet. Time to move on?

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I have an offer from IBM of 16 lpa, but recently I got promotion in my current company and package got raised. Should I ask IBM to increase my package?

Y. O. E - 5.10

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I am an email marketing specialist. I am approaching my one year at my new job. I have been going above & beyond. I have been recognized by my boss that I have been doing great as well. I have been implementing new strategies, completing all assignments on time, and I do the most in all of our meetings, interviews and business events. How much can I ask for a raise?

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I was hired within the last year as a site supervisor. I did well my first few projects with the company. They asked if I’d be interested in transitioning into a construction manager role. I agreed. Now I still am the site supervisor on projects but I’m also doing all the construction manger duties on the project as well. Essentially 2 jobs for one salary. We have yearly reviews in December but no talks of raise have been discussed. Any help on approaching this to my boss?

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Are salaries negotiable at performance review and/or promotion?

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If you were ever on PIP and resigned from accenture..can u again join accenture after say 5 plus years?

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This is for Accenture Capability Network. Can someone please help

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You tired? Just do this. You’re welcome ☺️

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Question for the Big Fishes! (E-Suite, senior leaders, Directors etc), how do you like to be approached or engaged with at social work functions?

What’s the best way to make a positive impression without defaulting to work related discussions or being bored with traditional small-talk?

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Moving to NYC Soon and I’m scared. What if I can’t meet new people ☹️?

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I am an IT manager in a Telcom company. I am a Canadian wanting to move to Florida. Any advice what Telcom companies are in there. Do they hire Canadians? Any Canadians who had applied tn visa before? Please advise

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Really struggling with attrition right now and we seem to be a cycle of countering people, trying to keep governance but being reactive! Any ideas on a reward strategy which enables us to be flexible when we need it but retain a degree of control so it doesn’t get out of control?

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When will we able to see payslip in portal?

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Hi Fishes.
Hope all is well. This is my first time asking for refferal. Please help.

I have around 6 years and 2 months of total work experience in TCS , I am currently serving notice period and it's now 45 more days to go . My last working day is on 4th August.

I have worked with pharma, FMCG and currently with Manufacturing client as BA, more on supply chain.

I am looking for Business Analyst, Consultant role . Please refer me for all the opening in your organization.

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How is work life balance in a CITI bank project for productions support.

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What do you do for outside the box client appreciation events?

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Hello Fishes,

What benefits does
Novartis provides ? Like internet bill reimbursement, work from home setup allowances etc

Thank you !

Novartis

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Bonus is out for EY GDS steps to see. Goto gdsindiapayroll.greythr.com, click on IT Declaration on left. Then click on My Tax Planner at the top right. Then click create my plan then click view it calculation on bottom right then expand income here under adhoc income you should see variable performance bonus amout.

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Will people on notice period get hike letters?

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How many hours will you bill this year? If you have ever been spoken to about needing to bring up your hours, how low were they?

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Do you have a preference between working in GP and shelter medicine? Why would you pick one over the other?

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Additional Posts in Advertising

Any recommendations on websites / blogs / inspiration to learn more about digital capabilities, campaigns, or trends?

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New to IT B2B marketing. Any advice on how to educate myself with IT? Any classes, books, etc. that you recommend?

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Agencies in Detroit?

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Which do you prefer?

“Give me a deadline and I’ll get the work done”
or

“when I get this done I’ll let you know and we can figure out when the client will see it.”

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Remember The Woo? Yeah, me neither. Well, they cut everyone’s pay (except mgmt of course) by 1/4 to get the small biz gov loan, and used it to hire a $500k/yr mgmt head. Agency still working barebones

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Is it normal for an agency to give you only 48 hrs to accept an offer? I need more time to think and process. I asked for two extra days because I just don’t want to make a rash decision they said no

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Are there any other survey companies you’ve gotten quick cash from like NewtonX?

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What does it take to get into strategy? Creatives have portfolio school, is there a similar prerequisite to start in strat?

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Thoughts on FCB NY?

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Recruiters or direct application?

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Ted Royer helping JL win VW. Rumor or true?

likefunny

That Ram Ad??? 🙄

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What’s the worst advice you’ve ever gotten in this business?

Mine, as an account person: “You should take more credit for the creative that’s presented.”

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I was recently told that I wasn’t being promoted to AD. Now that I have quit, they are offering me an AD title if I stay. Why would they do that? I’m only good enough to be an AD now that I’m leaving?

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Having the clients love an idea you had to fight to present is a bittersweet win- you feel validated, but also wish your team backed you from the start...anyone else experience this?

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Considering taking a Jr CW job in pharma in NYC after being on the job hunt for 9 months. I’m terrified of getting stuck, but I also want to switch to brand strategy. Chances of escaping if I hate it?

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So why do company merges result in mass layoffs?

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What’s the best agency to work at?

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What’s the most unprofessional thing you’ve done in your career, publicly? I’ll go first, I openly talked shit about my CD during an edit and it got back to the CD and the CCO.

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When I go client side, I will demand that all decks sent to me MUST use Goudy Stout font at all times

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