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I moved from San Diego to Dallas. Life changing as far as cost of living but do your agency research. Creative shops are slim-pickings in Dallas.
ATL>Dallas
If you are just starting as a junior go to wherever you can grow more as a creative.
Agree, you want to stay in LA, NY or Chicago as a junior. Think about chicago, not much more expensive than dallas or atlanta anyway and more opportunity.
If you're driven to have a successful creative career then I wouldn't as a junior. Not only is way less award winning work coming out of those cities, the scenes in 2nd tier markets are often more insular, limiting your career connections outside that city for the future.
Dallas is ... fine. A couple ok shops. Not a large national market. It all depends on what you want. If you want to be CD by 35, stay in LA, NYC, Chicago. Prove you’re amazing then move to be a big fish in a smaller pond if it still appeals to you. But if you’re looking to do good enough work to make you satisfied but less than 45 hours/week, Dallas has plenty of opportunities for that
I have to agree. Wait until you have proven yourself, grown your network and built a positive reputation in a major market working on significant brands. But also depends on your definition of success.
Go to New York
New York, LA and Chicago are cities of yesteryear. They don’t offer the career opps they claim to, the cost of living is out of sight, and they’re bubbles insulated from reality.
The future of advertising and marketing is connection to real people, not the obsolete elitism of the coasts
👆 going out on a limb and guessing you've never worked in any of those cities
That limb snapped underneath you and sent you tumbling to the ground.
I bought into the hype about those cities and worked in two of them. Turns out that there is plenty of creativity, interesting opportunity and great work outside of them.
Plus, you can afford a home, raise children, and retire with a semblance of savings — something that’s impossible in those three cities