Strategy and creative: What is strategy’s role during pre-pro and shooting? Anything? How have you found it’s helpful for us to support?

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Nothing and no, not at all.

likehelpful

Get off my lawn.

likefunny

Thanks for your candor @SC1. I often get looped into these meetings and I’m scratching my head wondering why the hell I’m here

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No role.

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Yes, nothing. Always too many cooks at this point, so one less would be a blessing. Maybe keep the client occupied

likesmart

This is nuts and bolts time for the shoot. No strategy needed. Sit and observe the process. Opportunity to learn how pre-pro works. Your silence will be noted and respected.

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I will gladly take a free fancy meal while not doing any work after the concept is sold. Otherwise, it's on to the next assignment.

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The more things you’re excluded from, the better it is for us. Please stay out.

No role

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