This campaign made me laugh… then made me think. “Lasts longer than UK paternity leave.”

Whether you agree or not, it’s a clever way to highlight how short statutory paternity leave is in the UK. Are you surprised Non Profits are so clever in their advertising? I typically think due to wage gap in non profit they may not be the most creative - agency or not..

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I love this! You sure an employee there didn’t just buy hundreds of stickers to put them on him/herself?

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That’s so awesome! Big fan

That’s very creative! I’m sure low cost too, but maybe a bit risky

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Agreed but definitely clever. I wonder if they’re getting permission to do the tie in with the products.

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