UGH! I guess this is part of the job, but definitely the hardest one. How do you feel and keep your cool when you spend a whole month ideating and brainstorming how to achieve a certain campaign that would have worked really well for a brand, but the client kills your idea for something "safer" and incredibly boring?

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It barely has any impact on me because at the end of the day I don’t really care. As long as they’re happy, I’m good. I’m just trying to get paid and enjoy my life, I have no desire to complicate that dynamic by having an emotional attachment to anything I work on.

likesmart

This is the way.

I mean, don't give them the safe option if you don't want them to take it.

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I used to care more. Now I just want the clients happy and a secure job.

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Never show what you wouldn’t want to make.

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