What advice should I give someone who wants to make a career change from marketing/strategy into copywriting?

Is it likely they can break into an agency without doing the whole process of portfolio school, making a book, and applying as an intern/junior?

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Doubtful. They’re going to need to show they they can do the job and come up with ideas. I don’t think there’s a shortage of copywriters out there looking for jobs, so I don’t know why any agency would hire someone with no experience or training.

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You don’t need to go to portfolio school. I didn’t. If you are currently at an agency, express your desires to a copywriter or ACD and see if you can shadow someone or if they need extra help with something.

And/or find an art director and see if they’d be willing to work together on some spec work or projects. Create a portfolio that showcases creative ideas and executions, even if it is all spec work at first. If you have create hobbies like fiction writing or photography or interviewing randos throw it in as well. Anything that shows you can think outside the box. Just start making stuff!

You definitely need a book, but it doesn’t have to be real client work. You just need to show what you’re capable of creatively

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