What are some top KPIs you measure in your PM system for marketing teams? We are revamping our project management system and reporting is a big priority for the leadership team!

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Estimated vs Actuals, what I call EvA in terms of %- complete of the below are unquestionably the most valuable KPIs I employ to measure project progress from a PM standpoint

- Tasks
(based on PM & discipline leads consensus)

- Hours

- Fee

NOTE: These measures move in the same direction but aren't the same because each task does not have an equal weight and the relationship between hours & fee vary based on the cost/billable rate of different individuals.

If the team isn’t client-facing, just an internal team, therefore no billable hours and no time-tracking…can you only really track effort or % of completion?

Budget, timeline, and deliverables. How are you tracking to all three at the same time? What are the risks when one is off? How can you prove out success at each milestone, with a baseline, of each of those through the lifecycle?

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Hi folks,


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