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What do you look for when hiring a junior strategist? What are some of the most important traits/skills/thoughts right now?

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Just think differently. Have an interesting POV. Have a fun hobby. Know how to write!! And for the love of god, please don’t have majored in advertising

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I think it’s a huge shame when someone chooses four years to study advertising instead of learning more about the world. I do count that as a strike, I do. And I find the candidates who have worked in a different Industry or studied something else (anything else!) to be more well rounded with way more intellectual curiosity than those who have been trained to think like an agency worker. This is obviously a generalization and there Are exceptions to the rule

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Ability to explore a problem from a fresh angle, and to discover something new. And it really helps to be succinct. One crisply articulated discovery is more valuable than 100 slides of cut and paste.

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I look for people who aren’t super academic. I’d rather somebody be curious, creative, interesting, and maybe a little off than somebody who should be a client.

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What do you mean by super academic?

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