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Half give or take. The other half goes to margin and cost of you as an employee (eg laptop, office space, benefits, etc).
Not at a creative shop. You forget overhead. Divide by about 2.5
Chief
I’d probably say $75K, +/- $10K
Multiplier fee should generally work out to 2-3x your salary, closer to 2 for bigger clients with better negotiated rates.
Chief
in this example - $65-$100K which is generally what I’ve seen.
PepsiCo’s contract locks fee at twice salary.
Most fees I’ve seen probably float about that 50% mark. If the salary part is much lower, either the team on the account will be too junior, or understaffed more than normal. If it’s much higher the agency makes no margin.
It’s not linear.
Salaries are set by the agency according to what they’re willing to pay.
Resourcing of a client’s account is done against their needs and budget.
Fee is then agreed; but it’s not rates negotiated, it’s amount of, and level of resource.
I'm at 45%, makes sense when you consider overhead and such.