What’s the best way to get a branding as more technical in your late 20s? Seeing lots of jobs looking for former engineers- worth doing a boot camp to get that credibility (if going into product/tech)

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Depends on your time, budget and opportunity cost. A coding bootcamp will allow you to dip your toe into technical topics to e.g. go on a digital project at your firm and keep building from there.

I would also not underestimate self paced learning especially when it comes to programming. You might not get a “certificate” but you will for sure learn the ropes. For example, I didn’t learn coding at university but at home struggling to solve problems/tutorials I searched on the internet.

Now if you are very serious and have little limitations, you could consider an advanced degree. There are Masters in Business Analytics, Tech MBAs and Masters in Computer Science that accept people from a non-engineering background.

I broke into tech rather late (mid-20s) myself and now tech/analytics has become my USP thanks to my professional experience. Once you start dealing with it every day, you’ll earn your seat on the table. It’s never to late but you need to be ready to make concessions.

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