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how many of you get high before/during work?
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Ive had this discussion before. And the idea that big tobacco is one of the most evil things in advertising is naive.
Soft drinks
Fast fashion
New automobiles
Alcohol
Pharma
Etc.
Take an objective look at your previous work and accept that you’ve been paid to do some pretty awful stuff already.
take a look at who makes your Nike’s and mines the cobalt for your phone…. tobacco ain’t the devil anymore
I haven’t worked on a tobacco account. But the thing about tobacco is now it is highly regulated. No TV, no print, no billboards, etc. Basically you have to opt-in on their site to see the work or get emails. I don’t even think they give away packs at bars anymore.
There are lots of other categories that are doing things like damage to our bodies, the environment, using child labor, persuading people to go to war, etc. that have minimal, if no regulation, as far as advertising/marketing.
So I guess the question is, where does one draw the line?
For personal reasons I draw the line morally at working on tobacco. I don’t really care about judging anyone else though, we all have different things we would and wouldn’t work on. I will say though I am all for gouging that industry as much as possible so for that reason yes I say charge as much as you can. Also remember if you take this on it’s only for the money since you’re (I’m assuming) not going to want to show that work in your book. So another reason to get all the $ you can.
And Director 1 is right. I actually have worked on big tobacco and it’s super regulated. Current situation is it seems as though they don’t want a whiff of marketing to people outside of current users.
As opposed to a big soft drink brand that recently dialed in a campaign specifically for pre teens. That honestly felt way more evil to me
Agreed. If you look at rates of obesity and chronic illness over time it’s clear that something in our environment / food system is making people sick.
Tobacco obviously isn’t good for you, but people know that. I have way more personal qualms working on QSR and highly processed foods.
I don’t like that Big Tobacco’s ad agencies are reaching out to black and brown creators and offering them pennies to create content, cutting corners down to nothing and making it seem like they’re doing them a favor by paying them in the first place. If there’s big money to be made, it’s not getting relayed to any of the creators in the communities targeted by menthols in the first place.
Wwwoosh… maybe read back through the replies.
I don’t have personal reasons against working on big tobacco but honestly it would do NOTHING for my resume.
No one is thrilled by someone who’s worked on tobacco. It may even put a negative vibe on it, so by all means, charge what you want and take the job if you still have a good resume/portfolio without it.
Every single reply so far: “Sure, you could focus on the NEGATIVE aspects of the Holocaust, or you could accept that selling potato chips is pretty much basically almost the same thing. Go get that money!”