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What’s the difference between a Brand consulting firm like Prophet or Lippincott and an agency like IPG Mediabrands or Publicis Media. I just started my career in marketing and didn’t realize how much we rely on agency partners. The agency’s do lower funnel work, but they also do strategy, which made me curious on the difference. Sorry if this is a dumb question, I’m a fresh undergrad!
Thoughts on the adidas campaign?

No. Never. Ever.
I had a very strange hybrid role for a short time... I did it for about 2 months and then laid down boundaries. Ultimately, account people do not have boundaries.
Why are you interested?
💴... but dont want to get into something I will regret afterwards. So wondering if someone has some first hand experience to share
I'm in a shop where the account/strat people are basically the same role and I detest it tbh. But then again, I never wanted to be an account person. Depending on how demanding your client is, you have to handle them on behalf of your team and inversely, handle your team on behalf of your client (no offense, but creative and client butt heads a lot for very real reasons and account has to mediate) I personally find that exhausting. That being said, you have the power to decide how you want the business you handle to run and quality of work expectations which is immensely helpful because you can truly make it strategy-led, if that's what you still want. Also assuming you'll have a strategy counterpart, you have to force yourself to let go of that work, which will be very challenging I imagine if you disagree with the strategic approach.
Thanks for the thoughtful reply. That is exactly what worries me.. im all up for the strategy input and couldn’t care less for the rest. I don’t want to be dealing with clients emotions and teammates fragile egos.
But i also worry that is my only way to grow out of where i am.