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Very interesting read OP. Isn't it crazy how influencers are just taking over the world and taking over advertising and marketing? And the amount of money that they make insane to me.
Well it is kind of obviously. More and more people are naturally moving to individualism in both creator and consumer world. Consumers want to support individuals, instead of brands. And the creators want to shine out as individuals in a quick world.
It’s all thanks to capitalism. So, expect more and more influencer marketing investment.