Any advice for switching industries from CPG to tech as a Brand Manager and former PMM? I have an MBA, 5+ yrs of experience in brand marketing, product marketing/GTM. I’ve been searching for PMM roles in the tech industry but several require a tech background.
I’ve considered getting a formal Product Marketing certificate or taking technical courses, SQL, Python, etc. Do courses help for non-tech PMM roles?

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Look for non technical PMM positions especially in B2B tech or startups. They might be more open to your transferable skills. Think SaaS companies, marketing tools or even tech consultancies.

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One of my colleagues started in PMM as a brand manager. DM me if you like to learn more

I think it’s pretty common for people to go from brand management to product marketing, esp in the B2C space in tech companies. A lot of the PMM positions are similar to what Brand Managers do — ie. instead of a physical CPG product, you’re marketing a digital one.

When you say that roles you’ve come across require a technical background, I’m guessing it’s not B2C product marketing you’re interested in, but you’re looking for something on the technical side? If it’s a Technical PMM position that you’re interested in, then yeah the requirements can be a little specific. But there are also a lot of PMM positions that are not technical at all.

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