Any tips to get smarter about analytics and better at critical thinking as I get more senior in my role? I feel like my media department coworkers ask better questions and have better solutions (as they should). I have substantial knowledge like Google Analytics and various campaign metrics, but feel short compared to colleagues. Curious what courses, newsletters, etc may help.

likesmart
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Make space to be genuinely curious, ask questions.

Think about long term implications of a course of action.

Watch videos, consume content outside your sphere or industry. Watch international films, what is love in another culture?

If you practice a religion, read about other religions, read other holy texts...

The only way to zoom out is to break your assumptions, your worldview, and question things. Reflect, connect the dots.

Sometimes you can't see what's outside the bubble until you step out. I had to leave my home country to find out how little I know.

Reflection doesn't need time... reflection needs space - David Allen

The reason why those media folks do it seemingly better is because they don't spend as much time looking at numbers and making them work (like us). They also depend a lot on those skills to get ahead, whereas we have hard skills to help... of course, the best combination is someone who has both.

smart

Ask your media partners about their process.

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