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I used to work in creative PR but ended up switching to the ad side. In PR your job is 99% ideating, and very rarely does anything get produced. The ideas are bigger and more fun, but with no money or media plan sometimes it just feels like throwing gold down a well. I think the hours are typically better. Let me know if you have any specific questions.

likehelpful

Not just to clients, I presented countless decks to my CDs too. Decks everywhere, all the time. The design department basically just designed decks.

likehelpful

As a current creative in PR, I can say that all of the answers given are highly accurate. I'll give my largest pro and con since so much else has already been covered.

PRO:
Diversity of projects and creativity. Every brief is wide open. We're not beholden to a specific medium or exection output. It's all about the idea and whatever serves it best.

CON:
PR account folks lack a fundamental understanding of creative. They don't "get" what makes an idea great, understand production, or appreciate craft. The typical response to any idea is "how do we make this easier, faster, and cheaper?" You have to be your own advocate for good work because everyone else is actively fighting against you.

helpfullike

Recently made the switch—albeit after going in house for a few short dark years. I’ve noticed strategy is valued exponentially more than at ad agencies. Lots of decks, but you’re actually being a CREATIVE—is creating, sketching, etc.

Biggest item to note: Most clients will have a production agency as well. This was tough to understand at first. For example, they may get the idea from PR Firm X, who will deliver all of the assets. But then Publicis.Sapient or Momentum etc will build the site and we swoop in for UAT.

Make the switch—do it. I’m so glad I did! Feel free to DM with any specifics.

likehelpful

My perception and my experience has been that PR agencies are constantly making elaborate pitch decks to show what they COULD produce, if only given the budget, only to have their clients say they already have an agency that does creative and production, and giving the PR agency a few cents to continue producing events, reaching out to influencers, and overseeing tiny video shoots.

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So accurate. It was infuriating to put in so many hours and pretty much know that it wasn’t going anywhere. I lost count of the number of times it happened.

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In case anyone is looking to get into product management, I came across this image which shows some books you could read to get into the role.

P.S: I saw this on Linkedin posted by Dr Milan Milanovic. So all credits to him!

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likehelpfulsmart

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Looking for a referral to apply for below
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Hi

I got an offer from accenture 8lpa fixed 1.68 variable n the position is level 11.
Now i have better offers from pwc n kpmg
10lpa fixed.
Will accenture increase their offer. They wer not even ready to go till 8.5 last time. But now i have other offers in hand. Is it possible to go back and ask for improved offer n position even though i have accepted the old 8lpa offer from accenture 1 month back.

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Hello Fishes..
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likehelpfulfunny

Anyone at Google willing to refer? I want to apply to a role I’m interested in. Thanks in advance! 🙏🏽 Google

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People over 40, what advice (career, financial, relationship) would you give to people in their early 30s? I see people in their 20s asking this for those over 30 so I'm curious 😊

likehelpfulsmart

Newco Accenture Infosys Wipro

Dear Fishes,

Any openings for Business analyst? I am looking for an opportunity and your referrals would be a great help.

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👀 we changed the cover art

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What’s next on your expensive wishlist to make this job a little more comforting?

likefunny

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Annoyed with the number of calls today! 😾

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likefunny

My little ❤

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likeuplifting

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likefunny

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likeupliftingfunnysmart

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