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Rejected without interview with a referral. Ugh
Let me paint you a picture.
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Interviewed in 2015. Case was simpler than strategy consulting cases I’ve had in other interviews.
Also had to speak to brands that you thought were particularly strong / weak. Glassdoor was pretty helpful with the type of behavioral questions they ask.
Best way to prepare for the brand-specific part of the interview is to read one of David Aaker’s books. I got the offer fwiw
I did in undergrad (2016). Had two behaviorals and a case. Case was a question about why Tesla would have physical stores and the conversions driven by them. Sorry I can't remember more, good luck OP!
Thanks. Best way to prep for the case?
Typical case prep, might focus on market sizing and other brand related questions though. Check Glassdoor for the latest.
Had to say my favorite brand and why, then what they could do to improve. Got the prompt a few days before the interview