At what part of your creative career would you think it's appropriate to decide whether or not you belong in this space? How long would you give it personally? I've been a freelance copywriter for a year now and I don't get any good projects. Going through a difficult time, unable to figure out what my strengths are, and dealing with the constant chatter in my head about how my strengths are not good enough to be used in this space. Is this a normal feeling or do I truly not belong here?

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It’s a normal feeling rn. The industry basically gave up on creatives, especially juniors and midlevels over the last half decade.

It can get better. I believe good advertising works, we just need the rest of the world to figure that out again.

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Hi there,
I’m not sure my answer will be particularly helpful, but I can relate—I’ve been dealing with the same constant chatter in my head for many years. I think most of us wrestle with that voice questioning if we’re good enough for what we do.
My honest advice? Make a decision sooner rather than later about whether to stick with this line of work. Looking back, I feel I made a mistake by staying too long in something that didn’t fulfill me, and I’ve been grappling with the consequences ever since. If you’re still young enough to reset and pursue something more meaningful, I encourage you to do it now. Don’t wait—your future self will thank you.

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Thanks to both of you for sharing your thoughts. It's a tough decision to take but you're right, the sooner I take it, the better.

I feel that you being freelance puts you in a difficult spot to evaluate that. Freelance is hard to get good projects, often you’re there to put out fires... And generally agencies expect freelancers to not need much support bc they have the experience.

Could you ask for an honest review of your portfolio from some people you’ve worked with or past bosses?

Could you get a full time gig (ideally under someone whose work you admire, but if not as a stepping stone) and evaluate after a few months?

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I echo this 100%. Let me to go on tangent real quick.

I always tell portfolio school students and juniors that freelance is a great way to get your foot in the door. But unless it leads to a full time job, freelancing can stifle a junior creative’s career.

You need to build a foundation somewhere. A place where you can develop and grow for a few years in the beginning stages of your career. Not only will you “get good”, but you’ll build your confidence and trust in yourself and your craft.

When freelancing at a jror even mid level, you’re usually being brought in shovel shit unless you have a killer portfolio. It’s the more experienced freelance creatives (also with killer books and a network that vouches for them) that get brought in as hired guns for higher stakes, “good” briefs and projects.

I hope you find your way into a shop that gets you excited and lets you grow. I’ve been there and I’ve been in your shoes as well.

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Advertising is soul-sucking. I’m sure like many of us you wanted to make “art” and instead got stuck in commerce. The sooner you leave and do what fulfills you the better you will be in the long run even if that means changing industries and pursuing your art on the side.

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Sure, whatever doesn’t set you off. I don’t care if it’s not real art. I’m happy I get to make cool stuff I’m proud of and that i get to make money with a job I don’t consider soul-sucking.

Maybe ask yourself:
1. Why do you work in advertising if it’s soul-sucking? Do something that fulfills you yourself rather than telling other people who do like their job to do something fulfilling.
2. Why are you on an app about advertising in your free time if you loathe it so much?

Seems sad. Wouldn’t want to be you.

Don’t yell. Breathe. Do something you’re passionate are about.

I’ve been a Group Account Director and Film Director, now I’m onto something else.

You need to be able to reinvent your career as your goals expand.

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6 years in as of January and gearing up to make the switch this year

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