Biggest challenges / benefits in moving from creative agency to PR agency in a strategy role?

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From my view a big issue is making sure that there is buy-in from the agency to support and incorporate the strategy function, as many PR agencies haven't really had true strategists on staff before (but many are now hiring them)

I just made the opposite move - PR to ad - and it's so much better. Totally second @weber's point above: strategists are not given the same respect or resources. Overall, the resources you'll have are likely much less than what you have now - less money from clients since you're in the PR seat now, less freedom to do the big, creative work, IMO less talented creatives, less tools and resources.

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