Curious what you experts think: Which role(s) in the agency is in the most danger of going extinct?

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That person at every agency who holds a bullshit title like "chief innovation/imagination officer" and is only there to talk endlessly in meetings and make the shop seem like it actually produces things beyond tv spots and banner ads.

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Print Production

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Account people.

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The role of the agency.

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Creatives who only know how to do one thing. Everyone is expected to know print, coding, digital, tv, ux, etc.

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^Creative Technologist?

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👆🏻not coding. Please. Robots will handle that in like a year.

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PMs. The bad ones are really bad and account + everyone else has to make up for their incompetence.

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AD1, I almost forgot to feed my BF's cat this morning and my dog just looked me dead in the eyes as she peed on the carpet (3 hours after being walked), so that's debatable! 😂

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Kinda surprised that it took so long for someone to say PM. I'm a PM (a very good one at that -- I commented a couple weeks ago about all the things I do to be a good PM that I think are common sense) and I totally think we'd be the first.

An Art Director actually told me today that I'm way more valuable than a creative because creatives can flex on different accounts, by PMs hold everything together. Personally, I think that if everyone else could do their jobs without any issues (I don't mean that in a derogatory way by any means, just as in if the pieces could move and work without someone directly overseeing everything, and if everyone could work together properly), then I wouldn't even have a job!

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You're totally right.

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IT staff - i don't mean the creative ones or the programmers. I mean the people who keep your computers, servers and phones running. I see more and more of those jobs being outsourced.

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PM fosho

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👆🏻and, wrong.

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Senior [fill in the blank]

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Print producer if there are any left. And second would be the highly paid but non executive creative people.

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PM1 you'll make such a good parent!

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Planners. Most everything they do has been absorbed into accounts and strat.

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Print producers do more than just print. Any visuals - static or moving - need a producer to help get them made. Liaison with reps/ shooters/ work out schedules/ partner w. Creatives in retouch, etc No way that role goes away.

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Extinct will happen due to shrinking budgets, leading to a consolidation of specialist positions into generals ones. Has nothing to do with how smart or good at their job people are. Creative is the only specialist position that stays bc it is our industry. It's why people buy us... PM is the first to go. You can farm out Biz affairs or give it to the account people. And strategy becomes everyone's responsibility. All the other specialist stuff like creative tech only stay alive at niche places.

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