Curious…How long did you spend editing your Cannes case study?

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Longer than it took to make the campaign.

likefunny

2 weeks. 1 and a half of which was creating fake social media posts and press releases.

funny

Months and months. Dozens of cuts. Far longer than producing the campaign.

likefunny

Usually a couple days.
Deciding on the creative for study takes much longer

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2 weeks when I have a full budget.

I mostly need a week or three. Last year i had to make one in 4 days and it won a lot tho.

Hopefully as long as it takes to get the right cut.

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