Does anyone have any experience moving from accounts to creative? I’m currently in the late stages of interviewing for an account coordinator position at an agency but my goal is to get into copywriting. Should I take it if I’m offered it? Or wait on my other copywriter apps?

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If you need a job financially right now, then take the job and keep looking for one you really want.

But I wouldn’t consider this role a step closer to working in the creative department, either at that agency or on your resume. You’re better off spending your time and effort building your portfolio.

likesmart

I saw someone do it. Take the account job.

Then, make friends with a mid-level art director there. Ask this person to collaborate with you on a spec portfolio. Make three to five campaigns. Then, you’ll have a legit copywriter portfolio.

Now you can ask a CD at that agency if you can try out one small brief. Get genuine feedback from your CD. Boom, now you can put on your resume, “Account Coordinator/Copywriter.” Keep asking to get put on more briefs. Ask your CD if you can be hired as a junior CW. If yes, great. If not, keep your head held high and just look for a copywriter job on the side.

likesmart

Thank you so much for this advice. If I get the offer, I’m following this to a T.

I’ve seen it happen with 4 or 5 account people and one or two receptionists.

You just need a decent spec portfolio and be willing to start at the bottom.

smart

For the copywriter roles you’ve applied for—have you heard from those opportunities yet? Do you have a portfolio and all that?

It might be worth tweaking your book to be more creative-forward. The longer-form work isn’t really relevant unfortunately, unless you’re leaning into PR or content writing. I would lead with the social work (if it’s visually interesting and something you’re proud of) and maybe add in a spec integrated campaign that shows strategy and how your copywriting skills can flex across mediums, like out of home, digital, etc. When you say commercial scripts, do you have the finished spots in there or just static scripts?

Also, are you applying for internships, junior roles, or mid-level roles?

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It’s rare. I’ve seen two people do it and actually helped an AC become a copywriter at my last agency where I was CD. One of my best hires ever. The trick is to make friends in the creative department. And to not be too valuable as an account person. ;-)

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