Does anyone have experience shifting their career from media/data analytics to a more strategic-based role? Ideally this question is for anyone with experience in agencies but any feedback would be helpful. For context I am about to start working as an analyst at OMD but am trying to get a sense of how a transition like that might look 2-4 years down the line. I do not have any previous strategy/planning experience.

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What’s making you want to transition off of analytics to strategy? Doesn’t analytics have more earning potential?

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Additionally, does anyone have experience as an analyst in experiential?

There doesn't tend to be much analytics in experiential

Yes. Pivoting to account management could help you gain strategy and planning experience while leveraging your current skill set. And then you can jump elsewhere from there as makes sense

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