Does anyone have research on CSR efforts that have actually benefited a company’s bottom line? Anything beyond purchase intent, awareness, affinity, favorability, etc?

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Isn’t most CSR work propaganda?

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What isn’t propaganda? 🤔

Have you considered its impact from a tax liability perspective?

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@OP, away from laptop to name specifics, but if you reframe your search to customer loyalty programs, or customer engagement and you’ll find a trove. I would also take time to search out the individual channels of CSR that you’d like to support (IVR, email, text, direct mail, etc.) the CSR term could mean so many different things.

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