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I once learned at the Mirren Conference that whatever you think the budget might be, multiply it 3-5x and state it to the client instead of waiting for them to tell you. Clients usually a) come clean after that or b) agree to the budget you stated. It’s a weird thing with many clients, sometimes you just need to coax it out of them.
I agree mostly with what you said. I would say 90% of the prospects won’t give you a budget or an actual budget until you are hired; however, it is imperative to get it out in the open no later than the second conversation. If that doesn’t happen it’s time to move on.
I use the kitchen contractor analogy. you can have a kitchen or you can have a KITCHEN. then I ask for some rough ranges and assure them I won't hold them to it. even then about half of clients refuse to say.
Ask?
I use a roadmap to try and help the conversation. After an initial meeting / I follow up with a one page recap of what they said was the need and a very top line view of how we can help along with a potential budget range or ranges. Then if they agree with all of that we will go further with a full up proposal.
Best to recommend and justify the budget for the job to be done...that’s what would would be expected.