Freelancers making $250k+ annually: what’s your secret? Do you double/triple dip? Do you charge project rates? Do you have high hourly or daily rates? Share your secrets! 🙏

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Have solid contacts from established career in a big city. Work in a team. Charge equivalent to double your last full time rate (1600-1800 per day or $8-9K per week each). Then you only need to secure gigs roughly six months of the year.

Have fulfilling creative side projects that you can put serious time and energy into when you don’t have work.

Don’t get me wrong, I’m willing and able to work every day of the year but only get booked for half of that. I never double dip because I find the job takes 100% of my time and effort (I’m an Art Director).

So it sounds glamorous to say I work half as much for the same money as a full time CD but it’s a lot of hustling and down time with zero guarantees.

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Strategy Director: I’ve never been asked to do just one day. Sometimes 3 days, which is at the higher day rate. Five days then gets them a lower rate, so everybody wins.

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I never say “no.”

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Leave it to a medical editor to take me so literally.

Never lower my dayrate.

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Charge a solid rate and stay busy at least 6 mos a year. Network. Outreach. Don’t burn bridges.

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What do you do for outreach?

I’m in Canada and our day rate is lower than the US. I charge 900$ a day.

I only double dip when two contracts overlap, and I never do it when it’s more than two weeks. It’s just too stressful with the meetings and timeline crossing over.

I take a lot of overtime and weekend asks when I can. Was consistently booked for about 10 months out of 12 months - I make about 250k annually for the last two years.

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I don’t go looking for weekend work. It usually just happens within existing contracts or people reach out for quick turnaround projects.

I don’t say no often to weekend work and don’t charge a weekend rate. It adds up.

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Double dipping or triple dipping as a freelancer isn’t the same as double or triple dipping as a FT employee. I triple or double dip alllllllll the time. But clients are clients. And they end up wasting weeks/months. And asks are usually super quick even when they’re dumb. So yeah I double and triple and sometimes quadruple dip. And it balances out my slower times in the year. And it’s amazing. I look at people who work 1 FT job and laugh. Fear is all that keeps you from doing the same exact thing.

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I am so inspired by your confidence, skill, and good fortune fcd1!

I find it’s a lot about making the effort to really get to know people at gigs/be a part of the culture so you feel like an extension of their team and stay top of their list when they need someone. Going into the office helps a lot with this even though it’s a slog

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I have an easy-but-low-six-figures, remote full time job, then freelance regularly on top of it. And yes, double (triple) dip because I don't turn down anything. It gets exhausting and I love when I'm only doing my FT job. Usually clear $300k.

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I almost never say no. I always aim to do a good job and never half ass it. I network hard. I’m good at what I do mostly. I had a good run of great shops and some awards the first half of my career to set me up for a second half of freelancing. I’m not picky about what I work on or my role on any gig. I have A partner who does her share of the work and the meetings and the networking. I always stay professional even when I wanna scream ‘you’re a moron hack’. I fake my way through social media related work even though I neither get it nor care about it. I don’t take anything personally. I act like a team player. I out on big girl pants if I have to and lead stuff when asked. Overall it’s worked well enough, to the tune of about half a mil a year for about a decade. Some years more and more recent years a little less, but that’s where it’s averaged out. Which blows my mind considering I never leave my house and do work that still seems kind of fun. And get lots of time off and am rarely stressed. Will it end? Dunno? But I’ll ride this bike till the wheels fall off or my tits reach my knees, whichever comes first.

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Hell yea 💪

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Become best friends w ECDs and GCDs who will always bring you in when they can.

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Double dip day rate and project rate (so one job is by day, other is extended on your own terms). Be nice to everyone, refer people, be willing to take on small fry jobs because you never know how successful that person will be later on. Find what the standard day rate is for your vertical and try to be relatively competitive with it - you might not be making as much per day, but people will be more ready to reach out.

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If you want to make $250k+ then you need to hustle and work with companies that have steady budgets and want to keep working with you. There’s no secret ingredient except solidifying your connections and be ready to become ultra-efficient and nimble. Yes, there is more money to be made but there are also more expenses than a FT employee. All these benefits that are given to FT employees comes with a big price tag when you pay for it yourself as a freelancer. There’s always a trade-off but it’s up to you to make it work.

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Following. Great question

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