{ "media_type": "text", "post_content": "Hello all. Recently left an agency position to go back to freelance. Have an idea for a promotional thing to agencies as an experienced freelance copywriter, an ad-industry-specific promo I want to do and need a reality check. When you present concepts (i.e. ad concepts, websites, etc.,) do you use fake body copy? If so, what are the names you call that fake copy? I’ll be glad to share it, but because it would look like some kind of a stealth pitch I’ll wait. Thank y’all.", "post_id": "613572ac833fcf001d99e8ff", "reply_count": 8, "vote_count": 1, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Hello all. Recently left an agency position to go back to freelance. Have an idea for a promotional thing to agencies as an experienced freelance copywriter, an ad-industry-specific promo I want to do and need a reality check. When you present concepts (i.e. ad concepts, websites, etc.,) do you use fake body copy? If so, what are the names you call that fake copy? I’ll be glad to share it, but because it would look like some kind of a stealth pitch I’ll wait. Thank y’all.

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Posting as :
works at
You are currently posting as works at

Lorem ipsum? What are you actually saying here.

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Placeholder copy

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Greek copy or Greeked copy.

Me? Overthinking? You must be psychic of course. Okay, anyone who wants to see a promo for a writer, hit me up. I’d appreciate any feedback.

FPO copy

Lorem ipsum for spec work. But you can also add real copy so it adds context.

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