{ "media_type": "text", "post_content": "Hey CDs. Let’s say there was a planner with a ton of experience with big brands and this person was getting laid off. Would you take a chance on them as a freelance writer if they were super cheap?", "post_id": "5b63535bfc5adf00184be9e5", "reply_count": 12, "vote_count": 3, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Hey CDs. Let’s say there was a planner with a ton of experience with big brands and this person was getting laid off. Would you take a chance on them as a freelance writer if they were super cheap?

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If I knew you and knew you were partially being a writer when you were a planner ... maybe. I’m all for growth and change, but it bothers me a little when people think they can just pick up the mantle of another role like that role doesn’t have its own very significant requirements. Example: I can explain strategy better than half the planners I’ve worked with in my career, but that does not make me a planner. And anyone would be rightly skeptical of me, if I put my name forward for that role.

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... are you a copywriter? No? No.

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Super good > super cheap If I were you I’d figure out how to demonstrate you’re super good, not super cheap

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I think it would help if you made a book with some spec work

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Thanks, ACD2. That’s helpful. (Sincerely)

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One of the best writers I’ve worked alongside was a former Group Account Director who turned down a massive promotion to write his own spec portfolio and start over. Got hired as a junior writer at W+K and is now an ecd. Another great writer I crossed paths with used to be an Account Sup at Goodby who did a similar reset. One of the best account execs I’ve known reset and started over as a junior planner. All needed someone to give them the opportunity, so it’s def possible. If you’re willing to start over, and you have a path to do so, best of luck. You absolutely need a spec portfolio and you should regard your time as a planner as good experience that will only partially translate forward.

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Like all writers I hire, I would expect you to have a good portfolio. I can’t take your word that you know how to write, any more than I could take the word of an actual copywriter, without proof

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CD - totally fair. Not really trying to jump in at your level. I think 15 years as a planner makes me as qualified to write as a kid who is fresh out of portfolio school. I have done some writing here and there but I do have a degree in journalism and have taken a couple of writing classes since then. And you must either work with some shitty planners or just have no idea what a planner does.

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No. I'm not looking for super cheap plannerfestos.

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I would. People can change into new roles

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take the opportunity to put a portfolio together

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Not trying to write manifestos. Actually most planners I know hate them. But sure.

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