Hi I am an AD. Question for you all: Is it reasonable for a copywriter to provide guidance to a photographer before I speak with him? Or trying to write a brief that requires visual guidance before discussing it with me? I feel quite useless and I feel like I come across poorly in front of my bosses. This individual always seems to preempt everything I say. We've been working together as partners for a few years now and I’m losing it. I hate the fact that no one knows the true side of him but me

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If it were me, and this isn’t advice, I’d look inside myself and ask why I’m letting him disrespect me. There are writers that can be real dominant of the idea. I’ve had them before. And it’s not a me vs you thing, or art vs copy; it’s about collaborating upfront to establish your symbiotic relationship. F when side is pulling harder than the other, you’re always just gonna do doughnuts.

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Thank you for going into more detail, I’ll give it a shot!

Get outta there. ASAP.

If you can’t see yourself having a beer with your partner, leave them.

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Find a new writer. Your current leopard will never change its spots.

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You need to arrange to have ‘a chat’.

And that means a set time. Somewhere out of the office is good.

And put it simply, I value your input across the art direction side of things. But you need your give me the space to lead those things. Cite example of recent briefing, then say again, of course I want your opinion as I lead that and I’ll check in with you - just as I’m here to give plus ones on copy stuff.

It’s a nice way to reset boundaries. And a chance for them to be better before you consider other actions.

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