I find my team always puts so much effort into trailer campaigns —and then it’s gone in a flash and it’s on to the next one. Does your company reflect on what’s working, or is it just about pushing more content out?

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More content on the double! Although we do have a newer supervisor who seems to be more interested in the quality over quantity approach. Hopeful we’ll see some changes, but I am prepared for what we’ve been doing too.

Ahh this is great, I hope with the new supervisor you see some good changes

Everything is always a big deal at the time, but when a project wraps up, yeah, it's over. We catch our breath and move on to the next one. To be honest, as long as I've got something else to move on to I'm usually pretty happy and grateful.

I also quite like constantly having something to do, sometimes I just wish the companies acknowledged our hard work

I have noticed the same. We pour so much into making these campaigns sharp and creative, then poof — gone. I really wish we had more structured debriefs. Without reflection, it just feels like a never-ending conveyor belt of content.

At my company we try to do a post campaign sit down to go over what worked and didn’t work.. but sometimes it’s just too busy to even do that

They seem to have a qusantity over quality approach and when it doesn't land it's always our fault and not theirs for rushing staff

I always say no one person should ever be blamed for something, most of the time mistakes are made by multiple people

The speed of delivery always wins, and people end up repeating the same mistakes

Exactly, the fast paced turnover is the quickest way for mistakes to be made

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