{ "media_type": "text", "post_content": "I have an upcoming interview for a “Strategic Creative Director” role. Any tips, suggestions or lingo I should drop to sound more strategic? I love a good insight or well-written brief but don’t think of myself as very strategic….", "post_id": "62c5f14214664a0026b85956", "reply_count": 7, "vote_count": 2, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

I have an upcoming interview for a “Strategic Creative Director” role. Any tips, suggestions or lingo I should drop to sound more strategic? I love a good insight or well-written brief but don’t think of myself as very strategic….

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Posting as :
works at
You are currently posting as works at

Surely the answer here is run away!

likefunny

sprint.

The only way I can see the title playing out well is if they’re looking for a CD with a level of business understanding rather than selling ideas at all costs regardless of the business context they live in.

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Don’t overthink it.
Just be able to explain why you did what you did and made what you made. Cite a customer insight or a business objective when talking about the campaign. Explain how you wanted people to feel or react when they see a logo/line of copy/etc. and why.
If they’re expecting more it’s because they’re looking to fill two roles in one job. In that case, run.

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