I heard there were massive layoffs at 72 and Sunny... anyone know why?!

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To free themselves up to pitch Ford.

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Seems like an excuse if you ask me. Publicis is notorious for this... just spin up a niche agency like Agency:D7. Then dissolve it once they lose the business...because it’s Publicis

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Critical Mass isn’t the AOR for all of those brands.

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I don’t think CM is AOR but owns the website business for the brands. Could be wrong

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Well that’s a risk

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Could’ve just done what Critical Mass did. Think they have 4 car brands now (Nissan / Infiniti /BMW / Mitsubishi)

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Last I heard CM is digital AOR for Nissan/Infiniti USA & CAN, maybe Infiniti CN & AUS too, and still deeply embedded with Inf Global technology & analytics. Digitas LBI has global digital technology (CMS essentially) for Nissan/Renault/Infiniti. CM was also doing some tech business with Mitsu EU and is digital AOR for BMW US.

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Thanks for the link SP1

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i heard the layoffs were related to MDC?

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Infiniti?

Remember the other day how they resigned the Infiniti global business?

Oooooh why did they resign it??

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Are your firms still experiencing big layoffs?

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All the layoffs happening are these on non tech side or tech side as well?

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