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To free themselves up to pitch Ford.
Seems like an excuse if you ask me. Publicis is notorious for this... just spin up a niche agency like Agency:D7. Then dissolve it once they lose the business...because it’s Publicis
https://www.adweek.com/agencies/72andsunny-parts-with-5-of-staff-in-its-l-a-headquarters/
Critical Mass isn’t the AOR for all of those brands.
I don’t think CM is AOR but owns the website business for the brands. Could be wrong
Well that’s a risk
Could’ve just done what Critical Mass did. Think they have 4 car brands now (Nissan / Infiniti /BMW / Mitsubishi)
Last I heard CM is digital AOR for Nissan/Infiniti USA & CAN, maybe Infiniti CN & AUS too, and still deeply embedded with Inf Global technology & analytics. Digitas LBI has global digital technology (CMS essentially) for Nissan/Renault/Infiniti. CM was also doing some tech business with Mitsu EU and is digital AOR for BMW US.
Thanks for the link SP1
i heard the layoffs were related to MDC?
Infiniti?
Remember the other day how they resigned the Infiniti global business?
Oooooh why did they resign it??