I keep working under a Senior CW, who keeps on telling me and my partner that our projects don’t need concepts and that the client is just looking for an execution but even when asking Account...

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...they say that the client would prefer to have an idea and not just an execution. I don’t know what to do. It’s weird. Why would they try and stop us from doing more? When I mention delivering concepts, they will still say, these don’t need to be concepts. No matter what I am still going to try and deliver concepts over just executions. But what do I do about this person?

Communication is key. Is the CW in direct client contact? Are they taking something from the meetings that AM isn't or are they just trying to preserve their own work? I'd recommend a touch base with AM and CW to review the brief and make sure you're all aligned on the deliverable.

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