I received an offer to be a CM of a mobile game. One of its qualifications is a "a strong understanding of the free-to-play business model". What exactly does that mean?

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A strong understanding of the free-to-play business model means having knowledge of how to create and sustain a successful game that creates revenue through in-app purchases and advertising. For example, knowing how to create interesting content that entices players to keep playing and ultimately spend money on in-app purchases.

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Additional Posts in Community Managers

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