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Somewhat disagree. Though I often use the same strategy for various channels, if given a large enough budget, I could completely see a reason to adjust language based on consumer base and what path they take once they’ve viewed an ad or Post. If we’re talking just organic though, I’m right there with you.
You work in an industry that sells snake oil. We can justify anything.
Well theoretically you’re not supposed to oost the same thing across channels, Mr. Senior Digital Strategist.
“Strategic Planner” reminds me of “The department of redundancy department"
Separate strategies because Facebook is for old people.
You’re totally entitled to be mistaken.
There, there Strategic Planner. I would have provided quotes but could not decide which part of your title was most worthy.
Both, I’m an “all-around” planner @360i 😏💁🏽♂️
Depends a whole lot on the media allocations
Why would you assume that's a "Mr.", Senior Copywriter 1.
Do you strategically plan, or plan strategically ?
On the one hand, the platform differences matter. On the other hand, the ROI is still next to null so no they don't.
There are so many more important things to refuse to believe in the world...
Defining a role for each platform is the way to go. Each one should have a different role in the overall story
Of course the “Art” Director would see it that way
If you don’t think it matters, you’re fooling yourself