If I wrote a case study can I use that as an example of copy work?

Not the work itself... Just the script for the case study video.

helpful
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Best way to kill an aspiring art director career: don’t put anything in your portfolio because you don’t have any produced work yet.

This kind of mindset is bad. If it’s a good idea, comp it up. Hell even try to execute it on your own if you can.

There are some creative directors that care more about talent than production. Those are the ones who’s advice you should be taking.

likehelpful

No sorry. A case study video in your book implies that you did the work in the case study. And even if you put some description in there like “I didnt do this work, I just wrote the script for this video about the work, but Im an art director...” its just like, what?

likehelpful

Nope because it didn’t run

likefunny

Can’t wait for awards for “Best Case Study.”

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Look man, atleast I'm trying something to get into the industry.

likehelpful

I wouldn't

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OP you are right to show your writing potential. Show the work that was created too. Just clearly outline your role.

If you have great ideas and can execute this makes you desirable on two levels (art and copy).

A good Creative Director will recognize potential whether or not a project went live. They will align your skill set/ability on a project to a current need.

Best of luck to you.

helpful

Wow people here are brutal. When I’m looking at books I appreciate frankness — we were all once at a point where it was banners and bullshit.

Put the case studies in your book. Be clear your role was to make the video itself. Your job involves spending all day looking at award-winning work. There’s a hunger there I’m sure CDs can respond to as long as the videos are done well enough.

Case study videos still give you storytelling experience, editing and post experience, and even selling-through-to-the-CCO experience. I think it’s perfectly fair. Just be clear your role.

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No, dont do that.

I'm not sure any person looking at a portfolio will read a scrip in it. Most likely they would like to see produced work. on the other hand, if the case study was created and you worked on it, it is still produced worked even though it never ran on TV or social media.

Couldn't this show some... Script writing or storytelling chops?
I don't have any job offers besides 1 to write the case studies for this agencies ads. I'm hoping I can turn that into ad writing gigs eventually if it's crafted well enough.

Sure, use it, just be honest about your role. Besides, Case Study Videos will have their own awards category soon. Trust me. The Awards Industrial Complex will find a way.

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