I’m looking for a better way to handle prospects who disappear. My last one asked for a short break to think, but it’s been two weeks now. How do you nudge someone like that without sounding annoying or desperate?

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Avoid phrases like “circling back” and “checking in”. They bring your status down without you realizing it.

I like saying “I set a note to follow up with you this week after we last spoke. I have two slots available today and tomorrow to review any questions you have.”

It makes you sound like you have limited time slots. It tells them you’re simply following your own process.

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Instead of sending a plain old follow up email, Send them something of value. Do you have a relevant case study that you can send to them that resonates with them and their use case.? Let them know that this customer use case made you think of them and then send a small token of appreciation like a $25 Starbucks gift card (via postal link) for reading the case study. Beyond case studies it could also be a positives press release about your company or some type of white paper that would resonate with them. And always at the end, let them know that you look forward to continuing the conversation and ask for a time to reconvene sometime “this week or next”. If you do multiple, I would keep the cadence to maybe once a week or so.

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Just keep it short and sweet. "Hey ____, just wanted to follow up on our last call. Let me know if you've got any further questions or if you'd like to hop on a quick call to discuss." Nothing annoying about that, especially after two weeks.

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