I’m not sure what I’m doing. I’m 9 months into a new sales job and everyday I have a feeling of incompetence and straight up DOOM. I have a clear idea of what I’m suppose to be doing but keep falling on my face. Someone please tell me I’m not crazy, but does anyone else feel like they have no idea what they are doing?

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The more important question to ask is what do your numbers look like? Getting comfortable in the role can take time, but you still need to be growing your revenue. Also, do you have any peers who you know are doing well and making their number? If not then maybe the product and/or territory are part of the issue, but if so this role may not be a great fit for you.

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Same here

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Honestly, I think more people feel this than admit it. I have had roles where I felt completely out of my depth for months before things finally clicked.

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I do not know what you are selling, the automotive business is going through a paradigm shift, that I believe started before Covid.

The steps to the sale have changed, in the past you needed to have some product knowledge, and the ability to communicate effectively.

Today you must become an expert in your product and every one of your competitors.

You must be willing to take the dealership to your customers, creating a sales and service experience, that is very easy for your customers time and effort.

Continue to challenge yourself by beating your average outreach, phone calls, emails and text. This business has always been a numbers game. I wish you well.

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The best advice is to learn your product inside out, it's features / benefits, who & why & how it helps your audience. Also, how it compares to competition in terms of features, benefits, & pricing. This will make you feel comfortable enough to call on clients. Ask your manager what are the 5 most objections you will hear and how does he overcome these questions. This will prepare you to handle most issues and start closing deals.

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Yes. Take it easy, but look to the places where you’d usually overlook. The job market is very competitive right now since many companies are either closing, only offering seasonal positions, etc. Try to refresh your job search.

After 33 years in the auto industry, I stepped away from a life consumed by ungrateful demands and unrealistic expectations. It was a revelation—a chance to reclaim my joy and spend my time where it truly matters.

For too long, I watched dealers struggle with poorly made vehicles, forced to chase impossible customer satisfaction scores while manufacturers turned a blind eye. The truth is, your dealer principal may not have your best interests at heart; they’re playing a game that ultimately serves their own agenda.

It’s time to wake up. You deserve better than to be a pawn in someone else’s game. Embrace your freedom! Prioritize your well-being and happiness over corporate politics. Life is too precious to spend it chasing hollow accolades. Take a stand, and claim the life you truly want!

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