Is going to ad school worth it? I've been interning (not paid) at a creative agency and applying to jobs on the side but had no luck at all. I don't know if it's the fact that I haven't worked anywhere yet or the fact that I don't have an education pertaining to advertising that's hindering me from getting a job. What's your take on this?

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If you’re going to go to school, do it for finance. Stay away from this dying industry

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Its not a dying industry. Its a changing industry. Ad revenue is higher than ever. As long as there ate businesses they will need to advertise.

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Do you have a spec book at least?

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Ad schools can’t guarantee because I went to ad school.

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Lol to all these negative Nancy’s and cynics.
If you’re good, you’ll make it.
If you have fresh ideas and a sense of humor, you’ll make it.
Everyone’s path may be different & not at all linear, but copywriting is a very fun job and I’m making good money doing it for a brand I like.

If you already have an internship- is it a top agency? Are you getting experience building insight + ideas. Do you know how to build a deck and present?
These are things you can learn at the right place or if you work hard on your own. But if you don’t have a strong website of spec work, you won’t get a job. You usually need a strong art director partner to help make the work look good. Ad school gives you that.

Look at the sites of VCU Ad School + Miami Ad grads. And people who are jrs. at the agencies you want to work at.
Copy how they’ve done things.

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Nobody at an office has time to mentor you like back in the day. If you really want to be an ad creative and you think you’re talented enough to make a career in this turbulent industry, then ad school is the best path for sure

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I never went to ad school and did fine - however these days with so much competition in a shrinking industry you will need every advantage you can muster. So it wouldn’t hurt, and it will force you to work on spec briefs, but you can easily learn everything creative these days from YouTube. It’s the self discipline that’s hard without school.

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I wouldn't get into advertising if I knew it was going to be like this. And trust me, I love the job on paper and I don't know else I'd have done instead, not sure what I'll do. So much sacrifice to have a chance at a good place. But it's miserable now.

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Saying all I said above, I agree with creative 3 - it’s a lot of squeeze for declining juice. And you’ll have to find a new job at 45-50 anyway because of ageism. Probably better to study something with a better future. Anything with AI, 3D, film even, or better yet dentistry if you want a stable life.

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I spent 8 years in film before transferring to Advertising. I’m not sure it’s better than Advertising but ageism doesn’t exist in films.

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I never went to ad school, but I did take a few classes at SVA when I was starting out. I think it was easier back then. I got a job as a secretary in the creative department at one of the best NYC agencies. Spent a year putting my book together (I worked for 5 writers and they were really helpful/encouraging.) If you don’t want to go to ad school, I’d ask around where you’re interning. If they like your work ethic, get a job doing ANYTHING there. Then you’ll be positioned well. Once you’re “in”, take a class and start putting your portfolio together. You can do this if you want it bad enough. But to be honest, the field has changed over the decades I’ve been in it and I’m not convinced that it’s for the better.

I never went to school. Start out building your portfolio with side projects. Interning is great too. What they want to see is that you understand the job and they won't have to hold your hand.

For context, I'm 28F. Been copywriting for 10 years. Skipped college entirely.

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Have too much on your desk? Maybe one of those briefs is a bit boring?
Send it my way, I'm here to flex my copy muscles for you.

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Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

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RANT: People re-writing a cw’s stuff has always been painful. These days it’s far more common than when I started. It’d be one thing if they upgraded the work. If I learned from it. If I genuinely seethed with envy over their wit w/that perfectly placed semi-colon. People can’t re-art direct stuff bc they don’t know the programs so they ask the ADs for changes. Word and a keyboard made everyone think they can write. Which they can’t. Google Slides is Google slip ‘n slide into (bad ref. here.)

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