Just want to say that as a creative, I despise the mandate to put metrics in resumes. I understand how the practice began, but its extension to us is ridiculous. Our metrics are our portfolios. If you can’t judge a creative by their work then you don’t know what you’re looking for in the first place.

Lastly, every time I do see metrics in the context of creatives resumes… 99% of the time I think yeah that’s made up.

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Posting as :
works at
You are currently posting as works at

If your creative work can’t improve business performance, why would a business want to hire you? A creative-minded leader might be able to see the value of your work and perhaps you expect them to also sell your work to clients. But, if you want to grow as a creative and become a leader of teams, you need to learn the language that business speaks and be able to demonstrate how your creative work improves business. Otherwise you’re creating work to be consumed by other creatives, and there’s not a lot of money in that.

likesmart

And back to OP, the candidate that can demonstrate true and meaningful metrics for their work will beat other candidates when all other factors are equal. And not to beat a dead horse, but the people hiring us are not creative - particularly the higher you go - they don’t know good creative when they see it, that’s why they are hiring us! They do know numbers, though.

None on the clients my agency creates assets for even share those metrics with us. They tell us if they were unhappy with the results but they are not sharing the metrics for 99% of the campaign work we do. And as a designer, no one higher up is even thinking about sharing that info back down to me even if they get eyes on it.

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• Increased campaign brainstorm quality by 220%.
• Client buy-ins went from a 2-to-1 ratio to a 5-to-1 in under 7 prime.
• Worked eleventeen-fold over duplex in record time, earning the agency a coveted Effie.

likesmart

TPS reports increased 400%

this is the worst!!! as a creative, i dread writing resume in the first place (and adjusting it to each job). Agreed about the portfolio, i hope hiring managers at least take a look at my portfolio before rejecting my application altogether..

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“In an insane world, a sane man must appear insane.”

smart

Most clients never share the metrics and when I ask account, they usually have no idea so I just make them up.

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And round we go…

100%

Who does that? Do you mean “increased sales by 9%”? Or do you mean awards? Nobody does the former, or at least nobody good does that.

The former. Percentages. Numbers. Bullshit. It’s not about who’s good or bad it’s who’s hiring. If you’re applying to a tech company going in-house where the recruiter is hiring engineers, recruiters, and you, by chance… they want metrics.

likesmart

Your agency account team has the metrics other agency account teams want to achieve.

I’ve never heard of this. Who is mandating this?

I’ve worked in house in tech for over 16 years at various companies and never heard of this nor have I looked for this when hiring. I understand the thought but not only do creatives rarely get metrics but they are often not clean reads on the data. Trafficking can make all the difference in performance.

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Hello fishes
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