Closeted Republicans
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So I get their strategy- loosing market share to cheaper shave clubs so they pitched an ad appealing to the “cause” market aimed at a younger purchasing demographic and women. This group generally leans liberal on social issues. What they didn’t account for is how the “tone” would land on younger men, many of whom are turned off by the high product price and the message of gender shaming. If after a quarter, sales revenue from this campaign do not materially reflect on growth and brand recognition, cuts should be made.

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It’s like they hired the editors of Jezebel create this. I think once they said “toxic masculinity” most men stopped listening. Guaranteed no Republicans on that creative team.

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I was in a room full of strategists who had no idea why it failed.

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