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It depends on whether you want to learn about tokens as an investor and/or as a creator. I'd say that even creators need to learn about tokens as investors so you can understand what investors are looking for.
Join project discords and read posts by creators. Ask questions in the discords of other investors to find out what they look for in a new drop/artist/project.
Familiarize yourself with how to navigate etherscan.io and opensea.io.
Read everything you can get your hands on.
And start following #nft on Twitter.
No but you should just browse opensea for an hour. Look at the types of collections, rankings, activity, etc. find something that you like and will appeal to others.
Tokenmon is a project I found just by browsing the activity. Nostalgic from Pokémon and is deflationary when evolves come out
Purchasing is very straightforward if you have a wallet (metamask, ledger) and honestly easier than any online purchase
Also in some cases you can use rarity.tools to research your NFT before you purchase.