One issue for CDs going in-house is brands not knowing where to comp them. Director level is just above Manager. Limited base, influence, bonus—nowhere near VP. Agencies hand out VP titles like candy.

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Interesting. I’ve found my comp in-house far surpasses what I’d been able to lock down in the agency life.

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I wasn’t in a proper CD role. More just a “Senior Creative”. My actual title didn’t make any sense and was more so a means to just get me through the system as quickly as possible. Besides, who knows what a “marketing specialist” does anyway? In any case, my boss assured me that while the salary may not match expectations, the bonuses and RSUs received would level it out and sometime actually be more. I found that to be true and I also found my salary to be more than I’ve been able to get at agency jobs at the same level.

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