Recently laid off and on the job hunt. Feeling uninspired but want to create a side project that hopefully gets some press attention. How do I start? And how do (good) projects get press?

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There’s no formula for press. Connections are your best bet, to be honest. Or a track record of success. Networking can help but it will only get you so far. I used a PR agency for my side project and even that only did so much.

Your best bet is earned media. Enough people tweet about it, sites might pick it up. Amazon Dating is a good example of breaking through, getting tweeted about, and getting press. It’s also a great example of knowing what topics appeal to sites: Amazon, love, tech, parody. The topic is familiar and relatable and easy to understand in a headline.

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Connecting with meme accounts has helped me. These accounts always in search of content since content curators.

If you’re a more of a Designer/Art Director you have Behance, Dribbble type of sites to show your work. Maybe not press but definitely social buzz.

Need a writer for that side project? PM if you are looking for a partner.

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