Recently laid off. Don't want to go back to agency side in account mgmt. Want to try something different, or go client side as a media manager. Thinking of taking marketing analytics class (cont)....

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Based on what I experienced in my last job search, the media companies (Spark, Starcom, OMD) won’t touch an account person for media unless you have a history of being a media planner. They post jobs that sound like they are geared to account but they don’t hire account people. Do some investigating in your market before you take the classes to ensure this is a fruitful path

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I agree with GAD at the large agencies but the smaller shops are much more open to people with non-traditional backgrounds.

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.... as a way to boost my resume, potentially try out a different role, or simply make me more appealing for a digital and data heavy account. any reco's on a marketing analytics class?

what city ? the major universities will have certificate programs/schools of continuing studies.

Smaller shops are still going to want you to have experience, especially if you have no background in performance at this point. Syracuse has a good online certificate program for marketing sciences, but maybe even try some sessions at General Assembly if you’re in NY.

I'm in NY, and my last role was acct management but I have a decade in traditional planning

@Group Director OP You’ll probably need digital experience at this point if you want to go client-side, unless it’s at a network. Would you go to an integrated agency to pick up that experience?

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