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Ive never been on the agency side so my i put may be worthless, but im at 135k in a software startup. Benefits are lacking due to the current business size but hopefully we can gain some traction this year and change that :)
Something like a creative strategist with no senior title to it would probably land you in the 80s or 90s. But depends what kind of company. It’s a title I’ve seen brand side in tech, at publisher’s in-house branded content studios, at agencies…
On the bonus front, you won’t see those built into comp packages in the ad sector unless you’re very senior (think managing partners/C Suite).
Large, well-known agency.
Senior strat
$100k
Mediocre benefits (on the $ side)
No bonus