SALARY! Anyone feel comfortable discussing base / bonus salary structure? I’m currently a Strategist at BCG & interviewing to move to a smaller company as a “Creative Strategist”. Have no idea where to put expectations with a move away from management consulting and into a more agency setting.

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Ive never been on the agency side so my i put may be worthless, but im at 135k in a software startup. Benefits are lacking due to the current business size but hopefully we can gain some traction this year and change that :)

Something like a creative strategist with no senior title to it would probably land you in the 80s or 90s. But depends what kind of company. It’s a title I’ve seen brand side in tech, at publisher’s in-house branded content studios, at agencies…

On the bonus front, you won’t see those built into comp packages in the ad sector unless you’re very senior (think managing partners/C Suite).

Large, well-known agency.

Senior strat
$100k
Mediocre benefits (on the $ side)
No bonus

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