So Publicis laying off a bunch of people to create “profit” growth before the end of the year… is now trying to stock up on VP ACDs for $60-98/hr 🤢🤦🏻‍♂️

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Don’t join Publicis now.

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Publicis is failing. Do NOT join that sinking ship.

Publicis is the very essence of what is wrong with this business today

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They did this in 2023 en masse. Always do it to improve investor profits.

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Replacement players. Sad. I want my teammates back! But given this job market, I don’t blame folks who are desperate for taking it either.

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Ghost job

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Advertising is such a dead-shot job. Go get a real one, like driving an Uber.

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Those are probably fake. They’re meant to fool investors and clients alike.

Questions:

WTF is a VP ACD? What happens if there is a VP under a CD who is not a VP? Is it like a hierarchy thing so the ACD is still under a CD but higher than other ACD’s and presumably paid a bit more?

Also what is a good hourly range for an ACD?

I live in South Florida (not Miami though). I have a full time salary position at $135k fully remote. I’d this good for my area? Am I underpaid?

If I made $90 I’d make around $187k but I don’t imagine even CD’s make this in South Florida.

Depends on your location, experience, awards, brands… In NYC/LA the ACD rates are $100-170/hr. Freelance rates are based on it being a non permanent job, no benefits and no unemployment that’s why they’re higher than fulltime rates for same seniority.

Even if you’re making top rates, those gigs can sometimes only last a couple weeks or few days. So you can’t expect a 1 to 1, and that you’ll be making a $250k salary at EOY bc you’re making $125/hr on this one gig. In years when it’s slow, with multiple dry spells, (like the last 2) you may only land a handful of gigs.

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