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Direct, don’t compete
Chief
1. To create an environment where the teams under them can focus on doing their best creative work with as little BS as possible.
2. To help make the work produced by teams under them better
Envision, inspire, delegate, review, re-route, sell
Direct the creative.
Chief
Direct creatively
Cry deeply
Critique the kerning
Here are the traits of a great Creative Director:
The Creative Director was the very heart and soul of the agency.
They were the one that every prospective client wanted to meet and every departing client tried to avoid.
The one who hired and nurtured great talent, harrassed good ideas into great ideas and built teams to continue to do great work after them.
The one who could truly influence a client. Who not only had a client’s ear, but their trust and their heart.
The one who built a jaw-dropping body of work and an enviable agency reputation over a number of years.
The one who started or dominated an agency, indeed it may have not existed without them.
Chief
Mentor, development
Sell the idea
Might help if you give a sense of the sort of answers you’re looking for, otherwise I think you’re going to get a lot of “Direct creatives.”
Just general. It varies so much by agency, city, ego size, etc.
Pro
The drunkest person in the room.