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Hi fishes, what are the chances of Pwc AC bangalore rescinding an offer given the current market condition? The role in my offer letter seems to be pretty generic and during interviews, it didn't look like, they were interviewing for a particular project or team. I have doubts specifically because of HR's behaviour during the whole recruitment process where they never responded to my emails or calls. Is this normal practice?
Why too many people leaving FIS ?
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Modern problems require modern solutions.

Saturday night live is getting good again.
If you’re white like me it’s so important to realize that we were raised in a society where institutionalized racism is normalized, and we were born with privilege. You can’t choose the color of your skin, but you can choose to put ego aside and reflect on why this isn’t happening to me, and be vocal about being anti-racist.
Thanks Gary Vee for this masterpiece of social media

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Before the haters come in, I would define it as an informed recommendation about how to win. Based on our strengths, our situation, and our people, this is what we should focus on to be successful. It's a bridge between the art and the science sides of marketing, because it needs to demonstrate that it's the right path for the business, and it needs to inspire designers and writers to create something that will move people.
You're welcome, OP. Good luck with the class.
Pro
The first 25 pages of a creative presentation
An informed opinion on how to win.
I’d call it a sandbox for the creatives to play in. It’s a clear defined space that helps make the task at hand feel more focused.
A plan
https://youtu.be/iuYlGRnC7J8
Identifying a problem, a missed opportunity, an untapped audience, an ownable insight about your consumer or your offering, then providing a thoughtful suggestion on how to engage those things through communications.
Oh how I wish I’d ever seen a strat presentation that did any one of those things.
Instead I typically saw obvious facts and conclusions drawn out over 20 slides. Painful.
At it's core, it's the "next move" for any brand
Identifying a problem and using research and insights to help guide how creatives approach the solution
Sharpening the axe before you cut the tree.
Chief
Why for do the thing in the place
SWOT for the brand/product/service
Stating the mission in the simplest possible terms. Strategy is a lighthouse that keeps ideas on course.
Don't say : "claiming ownership of the extra-atmosoheric market through cutting edge technology and world class perforce."
Say : "put a man on the moon."
What the competitors are focused on, how we are different or better, and how to wrangle that niche.
Idea = what
Execution = how
Strategy = why
“It’s your best guess at how to win.”
Strategy is the stuff your ECD throws out the window to tackle the brief how they actually want to