Teaching an ad class for first timers. How would you define strategy?

like
Posting as :
works at
You are currently posting as works at

Before the haters come in, I would define it as an informed recommendation about how to win. Based on our strengths, our situation, and our people, this is what we should focus on to be successful. It's a bridge between the art and the science sides of marketing, because it needs to demonstrate that it's the right path for the business, and it needs to inspire designers and writers to create something that will move people.

likehelpful

You're welcome, OP. Good luck with the class.

The first 25 pages of a creative presentation

likefunny

An informed opinion on how to win.

like

I’d call it a sandbox for the creatives to play in. It’s a clear defined space that helps make the task at hand feel more focused.

like

A plan

like

https://youtu.be/iuYlGRnC7J8

Identifying a problem, a missed opportunity, an untapped audience, an ownable insight about your consumer or your offering, then providing a thoughtful suggestion on how to engage those things through communications.

like

Oh how I wish I’d ever seen a strat presentation that did any one of those things.

Instead I typically saw obvious facts and conclusions drawn out over 20 slides. Painful.

like

At it's core, it's the "next move" for any brand

like

Identifying a problem and using research and insights to help guide how creatives approach the solution

like

Sharpening the axe before you cut the tree.

likesmart

Why for do the thing in the place

like

SWOT for the brand/product/service

like

Stating the mission in the simplest possible terms. Strategy is a lighthouse that keeps ideas on course.

Don't say : "claiming ownership of the extra-atmosoheric market through cutting edge technology and world class perforce."

Say : "put a man on the moon."

smart

What the competitors are focused on, how we are different or better, and how to wrangle that niche.

Idea = what
Execution = how
Strategy = why

“It’s your best guess at how to win.”

Strategy is the stuff your ECD throws out the window to tackle the brief how they actually want to

Related Posts

Hello there! I currently work in billing at a medical office. I got my Bachelors in Psychology a few years ago but I couldn’t find a position that seemed like a good option for me that was well paying and fulfilling. I tried working as a tech at an Applied Behavior Analysis clinic but it wasn’t a good fit. I’m hesitant to try case management or social work because I worry I won’t like it but I want to use my degree in Psychology. Does anyone have any ideas for me?

like

Current TC: 88k (83k base, 5k performance bonus), 3 YoE. Healthcare specific domain consultant. Looking to get into strategy work. Offer at strategy firm is 95k base pre-negotiation . Is this worth jumping over for? Tips on negotiating higher? For reference, manager level at my firm pays 95k base and if I stay, that would take 3-4 years for promo. Thanks for any advice!

like

Thoughts on making a move from strat consting to
a) joining a vc (investment team)
VS
b) doing 2+ years as a product mgr/s&o forst before moving to vc?

Context: 1-2 years in strat consulting, couple software CDDs under the belt as well as pricing and gtm engagements

Pros?cons?

like

Data analytics or fullstack developer?
If I want to switch from non IT.

like

Career Sabbatical?

Can anyone who has taken a career sabbatical to travel/explore other interests share their experience with both leaving their jobs and returning to the legal field?
I really want to live in Asia for a year at least before I have to settle down and start a family. I’m not getting younger but don’t want to be reckless with my career.

like

Any recommended study material for CIPP and/or CIPM (still debating the two)?

Hello people!

It’s been a good journey ever since I started to work with a team where our major goal is implementing digital banking solutions. But Im part of business team and not product team. Now I’m more interested in the digital products and have enrolled my self for this UI/UX designer course as I want to change my career trajectory and don’t want to work as key relationships manager in the business team anymore. Can anyone share their experience and feedback, what more I need to do ??

like

To those involved with business development and sales, how has your network helped you in achieving sales targets? And in this case network means your black people network.

like

Hi Fishes,
I have received an offer of 24 LPA from Epsilon - I have few offers under 20 LPA from Societe Generale and TCS too .
Please let me know - if there is job security in Epsilon - Yoe- 6.5

like

Hello,

I have done my cyber security certificate CISSP with 9+ yrs exp can anyone tell me how can I move in to that role and how much salary I can expect l.
Thanks in advance !

like

I am interested in getting an executive career coach to help me understand how to get from where I am at now to an executive one day. I was wondering if anyone had any recommendations on company or a person

I work in security and would love one day to transition more of strategic business leader. I would want this career coach to understand the field and the path to success and have connections to be able to do this.

like

Looking to get into SaaS sales but my experience is in construction and fine furniture (I was a sales manager and was able to lead my team of 4 people to consistently hit 450k monthly targets). I did that for almost 2 years before making the switch. I miss sales, though. Does anyone have any connections to companies looking? I have also considered a sales analyst role considering that I am moderately versed in Salesforce and have worked both the customer facing and sales generating side. TIA!

like

I am having skills of Analytics but not getting job I know Excel and other tools also Power Bi, Google sheets, Google Data Studio, Python, My Sql in learning.

like

Does anyone have advice in how to transition into a corporate job from a small company?

like

Anyone else having trouble finding free fraud based CPE trainings? My job does not pay for these things so I wasnt sure if anyone else had a solution or source. I need 4 more hours of fraud based CPE and havent found much on ACFE or AICPA that I can use. Ive joined a local CFE chapter but not much is going on with it.

like

Hey all! Does anyone have any course or certifications programs they could recommend in Employer Brand or Recruitment Marketing? I’ve done a bunch of stuff through Rally but I’m still looking for more opportunities to grow!

like

Hi, I wanted all your opinion I have got
offer from ADP & Thoughtworks almost
both are paying equal. Which company is
better from learning perspective, Job
security wise & benefits ? My skill set is
Automation Testing - Selenium Java.
Please let me know your inputs. Thanks in
Advance

like

Which is going to most likely hurt my career more in the long run... a job in pharma or a job in-house on the client side?

like

Community, I’ve been meeting with a lot of people regarding next steps in my career. One of the best pieces of advice I received is to avoid micro-managing executive staff (agency leadership), as it puts downward and unwelcome pressure on people’s managers and ultimately oneself. Based on your experience in the last 2 years are there:
- Agencies you would steer clear from because their leadership micromanages
- Agencies you would recommend because their leadership gives you room to grow

Thx 🙏🏼

like

Is 30k bump in pay worth the move from a large bank to a series D start up?

like

More Posts

Hello Fishes,
Any update on Tier and hike percent for Technology Consulting?

like
like

Is an offer after only a first screener a red flag?

like

How should one apply for onsite jobs (preferably UK) ? Wherever I apply , I get rejected because I mark the field as YES for "I will need Visa sponsorship".

like

Any help for Java backend interview with Optum?
Please suggest some interview questions i can prepare for Optum

like

Why do women want such expensive engagement rings? Was talking to a few girls I know and they said they expect them to be in the $10k -$15k range. Seems a bit outrageous to me honestly - don’t get it.

likefunny

Hi fishes, what are the chances of Pwc AC bangalore rescinding an offer given the current market condition? The role in my offer letter seems to be pretty generic and during interviews, it didn't look like, they were interviewing for a particular project or team. I have doubts specifically because of HR's behaviour during the whole recruitment process where they never responded to my emails or calls. Is this normal practice?

like

Hello Everyone
I have an offer from pwc for a senior associate role for 6 yoe 22Lpa, I have another offer of 25Lpa.

any suggestions pwc revise offer or match the ctc of another company.

like
likehelpful

How much annual CTC to expect from EY Parthenon in Singapore as a Manager (B.Tech, MBA, overall 12 years of work-ex)?

like

An auditor myself, I constantly feel many ppl working at audit look down on ppl working in industry and other practices, which I don’t understand at all. Do they truly believe their job is superior or they just say so to make both you and them feel better about this job?

likehelpful

I am a medical social worker at a hospital since graduating with my MSW. I have been at the job a year and feeling burnout with little options for movement within the company at the moment. Besides case management and therapy (no individual, school, or CMH), what else can I do with my degree? Any advice is appreciated! :)

like

Any company file GC on day 1 in NYC or NJ area or east coast. Maxing out in feb 2022 and on bench nothing is started. What I can do ? Please suggest. Skill set AWS/ DevOps/ Infra.

like
like

How do I know if I have received L1A and L1B? My visa stamp just says L1

like

Hi Fishes,

Anyone from IBM. I need referral in IBM for below position.
Middleware - Service Delivery Specialist. Please ping me if anyone from IBM

like

Why too many people leaving FIS ?

like

Any opening for data scientist in EY GDS. I have total 8 YOE and 3 years in data science. I am seeing vaccancy for GDS team in LinkedIn, if there are any can someone refer me ?

like

I’ve been in the banking industry for about 5 years now since I graduated and I feel like this may not be the right industry for me. I have experience in commercial banking and commercial real estate lending. Where do people go after they leave banking? I’m trying to see how I can transfer my skills to another field.

like

Don't know how to choose BTW Kellogg and Booth. Want to be done at the end of the week

like

Additional Posts in Advertising

Laid off, 10 years exp, tired of acct management. Feel so lost. Don't want to go back to agency side. What should I do? I feel like 💩

like

Just got promoted to ACD. Will be taking on more leadership roles. Any books, workshops, resources that helped you learn leadership skills?

likeuplifting

Modern problems require modern solutions.

Post Photo
likefunny

Best way to find a mentor? I'm trying to better my book to get better jobs but I need some guidance.

like

Was interviewing for a dream job before COVID, but it was put on hold the week nyc shut down. Should I give up on the job, or will some agencies be able to hire once this ends?

likehelpful

Looking for senior designers that knows shopper marketing. Please DM with books!

I think I’m potentially about to be fired this week in retaliation from my boss...what should I do?

like

Saturday night live is getting good again.

like

I want to step down from the managerial and client facing role and pitch/do the work myself.
Is that possible? (Anyone here remember who Bob Barrie was?)

like

Thanks Gary Vee for this masterpiece of social media

Post Photo
likefunnyuplifting

is it the expectation that you will be working every weekend while you are pitching at your agency?

like

Why are agencies in LA paying so low?
The cost of living in the Playa Vista area, is on par with Silicon Valley.

likefunny

Why do people in this industry say "like" so much? It makes it annoying to, like, walk around the building and listen

like

Have jobs always been this hard to come by or is this a canary in the coal mine situation with a looming recession?

likehelpful

What skills or abilities do you believe are the most important to have/demonstrate in order to move from Copywriter to Sr. Copywriter?

like

Will Stadia make it easier to play Apex at work?

like

Thoughts about Digitas Health?

like

Does anyone know anything good/bad about working at red fuse?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal